Brits consume record-breaking 93m hours on ITV Hub

BOSSES at ITV have recorded a record-breaking month on their ITV Hub catch-up platform, with more than 93million consumption hours.  

July 2021 was ITV Hub’s most successful month on record, with 93.3 million consumption hours viewed, a 221 per cent increase on the previous year. 

It comes after the return of Love Island for the first time since early 2020, the UEFA Euro 2020 final, plus both Emmerdale and Coronation Street debuting the week’s episodes as a boxset. 

ITV Hub+, the ad-free subscription version of ITV Hub, reached 567,000 subscribers in July – its biggest subscriber number ever and a 16 per cent year-on-year increase. 

Rufus Radclifffe, ITV managing director, on demand, said: “We knew this Summer was going to be a big TV moment with the most talked-about events on ITV. 

“But these figures show just how successful ITV Hub has been in bringing those ‘can’t miss’ occasions to viewers.  

“From live viewing of the Euros to catching up on last-night’s Love Island and making sure not a minute of the Soaps is missed plus all of our Drama and Reality boxsets. 

“It’s testament to the work of the Hub team that more people than ever are using the service.” 

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