Millions flock to BBC to witness summer of sport

FROM the FA Cup final to the Hundred cricket finals in August, millions of viewers across the UK tuned into the BBC to enjoy a summer of sport in 2021. 

The total television reach during this period was 50.8m, meaning 84 per cent of the UK’s population watched sport on the BBC. 

Along with the impressive broadcast TV figures, BBC iPlayer and BBC Sport online also saw a huge surge in demand to watch the sporting action which was streamed 253m times throughout summer. 

And demand for listening to all the action peaked too, with 35.1m plays of those sporting moments from the BBC’s dedicated radio and commentary teams.  

Online, an average of 23m unique visitors per week came to the BBC Sport website and app for news, live coverage, highlights and reports.  

This peaked at 32.2m visitors at the beginning of July as England men progressed through to the Euro 2020 semi-final and into the final. 

On the summer of sport, Barbara Slater, Director of BBC Sport said: “This summer will go down as one of the most memorable in recent times.  

“Not just for the sport, but for the incredibly challenging situations our colleagues worked through to ensure it was enjoyed by the widest possible audience.  

“The medal haul for Team GB, England men making the Euro final, Oval Invicibles and Southern Brave winning The Hundred and 18-year-old Emma Raducanu becoming the youngest British woman to make the Wimbledon last 16 were just some of the big moments brought to life by the BBC.  

“This summer once again demonstrated the uniting power of free-to-air sport.” 

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