Mark Wright has slammed rumours he was left "on his lonesome" launching a new clothing brand with wife Michelle Keegan.
Reports suggested the former TOWIE star's launch event went horribly wrong at The Trafford Centre in Manchester.
Pictures circulated online showing Mark on his own with no crowds, but the reality TV star insists they were taken before he'd opened.
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Security guards were snapped standing around barriers, with no one looking at the couple's new sportswear company, Aytee7.
But he's now set the record straight, uploading footage from the event showing hundreds of people lined up.
Taking to Instagram, Mark explained: "Never really do this, as it's never been something that really bothers me.
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"Especially when it's normally complete nonsense. However, I won't be quiet when something could be detrimental to a business that we have worked so hard on for a number of years to get it to this point.
"Especially when the story couldn't be further from the truth," he said.
Mark explained: "Sometimes a nonsense press story just goes away, but people seem to like negative gossip and this one is doing the rounds a bit so had to be done."
He revealed that a paparazzi photographer only took photographs before they opened their stall, and didn't take any when people arrived.
His famous friends took to the post's comments to give their support, with comedian Alan Carr posting clapping hands emojis.
This Morning's Dermot O'Leary penned: "Never let them get you down. Keep that handsome chin up."
While the official Trafford Centre account wrote: "We loved having you."
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