THE CABINS housemate Will is a spitting image of The Only Way Is Essex star Mark Wright and we can't unsee it.
The 28-year-old electrician from London says he is often confused with the reality TV star and professional footballer.
Five years younger than Wright, side-by-side photographs really show just how much Will looks like the Essex personality.
Speaking ahead of his appearance on the ITV 2 reality show, Will revealed what he hopes to get out of the experience.
Why have you signed up to The Cabins?
"I've been single for three years. I was in a five year relationship before that, she's really the only girlfriend I've had.
"She wanted to move on, have kids, and I didn't want to settle down. The first two years of me being single I probably was a bit of a bad boy.
"I'm trying to maybe settle down, but it's getting harder for me. Trying to find someone who likes me, it's like trying to stand up in a hammock.
"I thought this is a good chance to have some fun and hopefully someone who doesn't judge me.
"You meet someone now, they instantly research you on Instagram. It'll just be judging me on the first 24 hours in there."
What kind of date are you looking for in The Cabins?
"I'm always known for being a joker, bit of a party boy, so I want someone who can have a laugh with me.
"If someone hasn't got a good sense of humour, I'll struggle to get on with them from the start. It's alright to be good looking, but if you can't have a laugh it's never going to happen."
How do you feel about dating on camera?
"I'm quite confident. I don't think I'll have an issue with it. The main thing I'll be worried about is if the person isn't on the same level.
"I'm a big character. Girls who are quiet and timid and don't like having a laugh and want to sit there and play with their nails, we wouldn't get on."
What's the best date you've had?
"I've been on a few good dates. I had a good date in Ibiza.
"I met a girl over there. I took her to Café Mambo they played all Spanish music, the sun was coming down. It was nice, romantic."
What's the worst date you've had?
"I've been catfished quite a few times. Very awkward."
Have you ever been compared to a celebrity?
"I've been called Mark Wright before. He's with probably the hottest girl in the world, Michelle Keegan, she's beautiful isn't she?"
Who is your celeb crush?
"Margot Robbie. In Wolf of Wall Street she's unbelievable."
How would you describe yourself?
"Joker, party boy, I'd choose parties over going out with my ex.
"Down to earth, family man, I've got like eight nieces and nephews. I'd like to say that I'm a good person. I've got a big circle of friends.
"I don't always rely on a girl, I've lived on my own. I'm an independent man. I'm not into trouble. I speak nicely to girls.
"I've never been disrespectful, even when it ended. I'm not going to sit here and say I never told a girl what they wanted to hear, but I was never disrespectful."
Do you have a hidden talent?
"I used to salsa dance when I was younger. If she gets the salsa dance out of me it means we're getting on."
The Cabins continues weeknights on ITV 2 at 9pm.
Do you know anyone taking part in ITV 2's The Cabins? Email: tipoffs@entertainmentgazette.co.uk